Viral Marketing

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Added by February 15, 2016

Viral marketing can be huge for your business – if you really understand it. In this video, you’ll learn from Jonah Berger’s key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others – and include your company in the story.

Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example – her video for her song “Friday” has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.

When you’re thinking about viral marketing for your business, you want to consider offering discounts and decide if it’s beneficial or not. Jonah Berger suggests using the $100 rule – under $100, and a 25% discount seems like more than the same dollar amount off. Over $100, and the dollar amount seems like a better deal even though it’s the same as the percentage.

Viral marketing doesn’t have to be complicated, but it can make a big impact on your business if you do it right.

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